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The croton plant requires frequent watering, but be sure not to over-water. Too much water can cause root rot, but too little water can dry the humidity-loving plant out. You can use new croton foliage as an indicator of water needs, as it will begin to wilt when thirsty.
Croton plants prefer full sun, but depending on the species, some can tolerate partial shade. The amount of sun that the plant receives will correlate to the intensity of its color. In order to attain full, vibrant color, the plant should remain in good light.