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Get ready for a rusty rainbow of fall colors as the Autumn Colors Rudbeckia arrives in a stunning display of deep gold, red, rust and bronzy-red. With larger than average blooms and an extended flowering season, it's a standout in any outdoor space. Rudbeckias are an excellent cut flower, so be sure to create some color for your indoor arrangements. They grow best in full sun and well-drained soil. Deadheading old blooms will encourage continual flower production, leaving some of the last seed heads to remain for winter food for seed eating wild birds. Black-eyed Susan plants attracts butterflies while deer avoid them!